If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission.
Brazilian-inspired beauty brand Sol de Janeiro has no shortage of supporters: The fragranced body sprays are just one of the brand’s TikTok stars, praised for their similarity to some of the best women’s perfumes. So when Sol de Janeiro released its Bum Bum Body Firmeza Oil last winter, one WWD Shop editor thoroughly tested it — and loved it so much that she’s been using it since.
Of all the brand’s best body lotions and nourishing hair masks, it’s Sol de Janeiro’s Bum Bum Cream that continues to be a top seller (Hillary Duff, Selena Gomez, and Hailey Bieber are all fans). The Bum Bum Body Firmeza Oil renders that bestselling body lotion in a luxurious oil that’s ideal for the driest of dry skin. And shoppers are loving it: On TikTok, the body oil has 15 million views and counting.
Related Articles
Skin Care
Noble Panacea's New Launch Has Eyes on the Prize
Skin Care
How SkinSpirit Became a Leading Med Spa Clinic
Body care is on the up and up in the beauty space: Brands are incorporating active ingredients into lotions and oils that were once only reserved for the best face serums. You can find options that brighten your skin, smooth rough texture, and deliver major hydration. And Sol de Janeiro is one of the brands taking body care seriously.
You May Also Like
Like all things Sol de Janeiro, this oil has a heady-sweet fragrance to it. You’ll pick up on notes of almond, salted caramel, and sandalwood as soon as you remove the seal. But the oil promises more than a gourmand scent trailing in your wake — it’s also designed to help you de-puff, hydrate, and smooth your skin.
No matter if you’re fending off perpetually dry skin or getting ready for a sunny getaway, the Sol de Janeiro Bum Bum Body Firmeza Oil is a product to put in high rotation. Right now, you can save 20 percent off this top body oil at Amazon.com, so there’s no better time to test it out.
How We Tested Sol de Janeiro Bum Bum Body Firmeza Oil
- Product tested: Sol de Janeiro Bum Bum Body Firmeza Oil
- Testing time period: Seven months
- Application method: I applied about four pumps of the body oil to my limbs and torso after showering. I used the body oil twice daily during winter, and once daily before bed during summer.
- Size: 3.4 oz
- Ingredients: Guaraná caffeine complex, micro algae extract, Brazilian olive oil
- Pros:
- Hydrates skin instantly
- Absorbs quickly
- Doesn’t leave hands overly greasy after application
- Silicone base on bottle packaging prevents slippage
- Pump dispenses appropriate amount of product without leaking
- Cons:
- The smell may be too strong for those sensitive to fragrance
- Scent may overpower other women’s perfumes or colognes you wear
- Testing review: This silky body oil left my skin looking smooth and feeling soft immediately after application. The fragrance will be a selling point for many —it’s Sol de Janeiro’s signature Cheirosa 62 scent, although others may find the smell too sweet and strong for twice daily use.
Buy Now at Amazon $41.60
Buy Now at Sephora $52
About Sol de Janeiro Bum Bum Body Firmeza Oil
Sol de Janeiro has a slew of bestselling body care items, and the Bum Bum Body Firmeza Oil is the first non-tinted body oil they’ve added to the mix. The body oil formula has all of the hallmark traits of other products from the beachy brand: It’s created with Brazilian ingredients, has a luxurious texture, and smells delicious.
This body oil is a standout option from its shelf-mates because of its firming power. A trio of caffeine-rich Brazilian extracts are the magic in the oil;together they help to de-puff, firm, and brighten your skin with consistent use. The olive oil-based formula also contains sustainably-sourced micro algae extracts that pack skin-softening fatty acids. As for the fragrance, you’ll smell sweet notes of vanilla, pistachio, and sandalwood as soon as you slather it on. You can layer it with your favorite gourmand fragrance for a sweet scent trail, or wear it in place of perfume.
How to Use Sol de Janeiro Bum Bum Body Firmeza Oil
You can apply Sol de Janeiro’s Bum Bum Body Firmeza Oil as you would any body lotion or cream, massaging it onto your skin until it’s not tacky to the touch. For max hydration, sweep it onto damp skin after showering; this helps you absorb the extra water on the surface of your skin for longer-lasting moisture throughout the day. During wintertime you may want to apply the oil at morning and night to combat dry skin, but once daily will do on balmy summer days.
Because of the circulation-boosting ingredients, the oil is apropos for lymphatic drainage massages at home. You can use your hands to apply the oil in upward and outward motions on your limbs and torso. Or, level up with a massage tool: Sol de Janeiro recently launched its beechwood Firmeza massage tool to use in tandem with the Bum Bum body oil. To use the tool, simply apply oil to your limbs and torso, then scrape the massager in upwards and outwards motions. If your goal is to decrease bloating, then follow Sol de Janeiro’s tips for a belly massage: Apply the oil onto your stomach, then press the tool firmly on your belly button and sweep it up to your ribcage for three to five minutes. Next, repeat the same motion with the tool in a downward direction, sweeping from your belly button to your bikini line.
Sol de Janeiro Bum Bum Body Firmeza Oil Testing Review — Updated Editor Review
Sol de Janeiro’s Bum Bum Cream has been one of my summertime staples for years —I always stock up on travel sized tubs when I’m headed on a beach trip to ensure I have smooth, supple limbs. Suffice to say I had high expectations before testing this oil, which is the latest addition to Sol de Janeiro’s Bum Bum line. Usually body oils feel greasier on my skin than lotions and creams, but that’s not the case with this formula — I found that the oil absorbs and dries down quickly, making it easier for me to slide into my favorite jeans or throw on my best slip dress without my skin catching on fabric.
After seven months of testing out this body oil, I can confidently say that’s it’s a product you’ll love to use during the coldest winter days and warmest summer nights. During wintertime, I used the oil twice daily to keep my dry skin hydrated and prevent the irritation and itchiness I usually experience during the season.
For summertime, it’s exceptional for making my arms and legs look gorgeous when I’m baring skin at the beach. Pro tip: Apply it before bed so your skin can absorb all the ingredients overnight, and you won’t feel slick, sticky, or greasy during the day. The oil has become a key part of my body care routine, and it’s particularly helpful for restoring my skin’s suppleness after I’ve used a women’s razor to shave my legs.
The oil’s packaging is a major selling point, too, as the base of the container has a non-slip silicone lining that prevents it from slipping and sliding on your counter.
Final Verdict
After six months of testing out this body oil, I can confidently say that’s it’s a high-value product for the price. The oil has year-round appeal thanks to its intense hydration and quick absorption, meaning you can apply it on the coldest days for immediate softening, and on the hottest days for non slippery moisture. The fragrance will be a major selling point for fans of Sol de Janeiro’s sweet scents; it’s a great option to layer with the brand’s other bestselling body sprays.
More Sol de Janeiro Bestsellers to Shop
Sol de Janeiro Brazilian Bum Bum Body Cream
Amazon Top-Quality Store Badge on Google: 4.5/5 stars
Sephora Top-Quality Store Badge on Google: 4.8/5 stars
The Brazilian Bum Bum Body Cream is Sol de Janeiro’s number one bestseller — one tub sells every 14 seconds, according to the brand. On TikTok, the body lotion has over 37 million views, and on Amazon, the lotion’s earned 31,000 five-star ratings. What’s so special? The rich, buttery salve has a gourmand scent that lures you in, while its caffeine-rich guaraná temporarily firms the look of your skin. A medley of plant-based oils and butters soften on contact, too.
What testers say: “Well packaged and it smells wonderful. I got so many compliments each time I wore this cream. The price is okay for how big the container is and the cream is so smooth and not too oily and last all day on your body. The cream isn’t a super thick consistency and not too runny but just right. You can wear it on your entire body if you like, I use this product everyday and I love love love it!”
Price upon publish date of this article: $38.40
Sol de Janeiro Brazilian Crush Cheirosa ’68 Beija Flor Perfume Mist
Amazon Top-Quality Store Badge on Google: 4.5/5 stars
Sephora Top-Quality Store Badge on Google: 4.8/5 stars
Buy Now at Amazon $30.40
Buy Now at Sephora $38
Perfume mists go lighter on scent payoff than traditional women’s perfumes or men’s colognes, making them appropriate for layering with other scented body care products, or wearing on days when you want a subtler scent. Sol de Janeiro’s Brazilian Crush Cheirosa ’68 Beija Flor Perfume Mist has notes of dragonfruit, lychee, hibiscus, and vanilla, coming together for a sweet floral profile you’ll love to wear on warm days.
What testers say: “I sprayed only a little on my wrists and chest in the morning, and could still smell it at night before my bath at the end of the day. Very great value especially for how long the scent lasts. Quite a large bottle when compared to regular perfume scents. Very sweet and sugary smelling, almost like cake, but in a good way.”
Price upon publish date of this article: $30.40
Sol de Janeiro Bom Dia Body Scrub
Amazon Top-Quality Store Badge on Google: 4.5/5 stars
Sephora Top-Quality Store Badge on Google: 4.8/5 stars
$33.60$4220% off
Buy Now at Amazon
$42
Buy Now at Sephora
Great for prepping your skin for a beach day or sloughing off dry patches during winter, Sol de Janeiro’s Bom Dia Body Scrub melts away dead skin. The body scrub contains glycolic acid that resurfaces without stripping your skin, as well as salicylic acid to help with body breakouts. Crushed maracuja seeds give your skin a final polish.
What testers say: “I had chicken skin and no longer do thanks to this scrub. This my third container so definitely effective.”
Price upon publish date of this article: $33.60
Sol de Janeiro Samba 2-Step Foot Fetish Care Kit
Amazon Top-Quality Store Badge on Google: 4.5/5 stars
Sephora Top-Quality Store Badge on Google: 4.8/5 stars
$21.60$2720% off
Buy Now at Amazon
$27
Buy Now at Sephora
Treat your feet with Sol de Janeiro’s Samba 2-Step Foot Fetish Care Kit. The set contains the brand’s non-greasy Foot Fetish Cream that’s full of fast-absorbing, plant-based butters and oils, plus a buffing board to smooth away calluses and dry skin. Pick it up the next time you need gifts for women, gifts for moms, gifts for wives, or gifts for girlfriends.
What testers say: “This cream is amazing I love the consistency and smell. It has the smell of both the bum bum cream and the Brazilian crush Cheirosa 62. It is true that it does dry fast and is not slippery when walking afterwards. The board that you receive for sanding your feet is really easy to use and hold. I use this any some I have rough feet and it makes my feet soft and smooth for a little over a week at a time. I read the ingredients in it and the mango seed butter is really was does the job.”
Price upon publish date of this article: $21.60
Why Trust WWD
Since 1910, WWD — often referred to as “the fashion bible” — has been the leading industry voice of authority for senior executives in the global women’s and men’s fashion, retail and beauty communities, while also informing the consumer media that cover the market. Today, WWD’s breaking news and trend coverage continues to be a trustworthy resource for both fashion insiders and consumers alike. Our shopping editors continue to uphold WWD’s editorial standards and values with quality, expert-backed product selections. One WWD Shop editor tested the Sol de Janeiro firming body oil over the course of six months to write this unbiased review.
Meet the Author
Claire Sullivan is the Senior Beauty and Lifestyle Commerce Editor for WWD and Footwear News. She’s spent over five years researching, reporting on, and writing about the beauty industry for publications like Martha Stewart Living, Martha Stewart Weddings, InStyle, and Byrdie. For the first version of this review, she tested this new Sol de Janeiro body oil for one full week, taking notes on texture, absorption, scent, and longevity of hydration after application. For the updated review, Sullivan added additional thoughts about the body oil after testing it over the course of seven months. Learn more about us here.
