Why Freckle Pens are TikTok’s Latest Beauty Obsession — And How to Get the Look on a Budget (2024)

Why Freckle Pens are TikTok’s Latest Beauty Obsession — And How to Get the Look on a Budget (1)

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Freckle pens look like felt-tip liquid eyeliners and brow pens, and typically come in shades of brown to create faux freckles or enhance your existing freckles. Makeup artists promise they are a cheap and easy way to improve your natural beauty without fake baking and risking sun damage, such as burns, discoloration, and wrinkles this summer season — and everything on this list costs between $14 and $28.

Our beauty editor, Nicole Saunders, consulted in-demand makeup artists about shopping for freckle pens. These highly rated freckle pens are compatible with all skin types and tones, ranging from fair to deep. Some earned snaps from the pros, while others are aligned with their expert guidance. Keep reading for the beauty insider tea on all things freckle pens, including application tips and tricks.

Best Freckle Pens

        What to Consider

        Celebrity makeup artist J. Guerra, who works with everyone from Anna Kendrick to Neil Patrick Harris, shares his top three factors to look out for when shopping for freckle pens:

        Pigmentation

        Use products that offer long-lasting, smudge-resistant, and fade-resistant pigments. Stila created a waterproof option that is handy for all-day wear, especially if someone is attending a music festival or just wants to ensure their freckles last from work to happy hour.

        Shade Range

        He argues that choosing the right freckle shade is crucial to creating a realistic, natural look. Some people have varying natural freckle colors, ranging from light brown to dark brown. Look for a brand that offers a range of flattering shades on multiple skin tones. For example, Anastasia Beverly Hills created an option that comes in an impressive nine colors!

        Applicator

        Lastly, the applicator is very important for the precision it offers. “Fine-tip pens provide better control and allow for more precise dot placement. I like using brow pens for this reason! Most of the time, freckles will be similar to your natural brow color. The colors are way more realistic, and they give a soft translucency when pressed into the skin — perfect for creating natural-looking freckles,” he says.

        Pretty ingenious, no? For this reason, Saunders asked the pros to share both traditional freckle pen and brow pen options — and one of them is a beauty editor-approved brow product that's totally worth the $28 price tag. Sculpted eyebrows and natural freckles, here you come!

        How We Chose

        What's Included

        Most of these products earned approval from Guerra and fellow celebrity makeup artist Ashley Gomila.

        As for our first pick, we wanted to spotlight the Freck XL pen, a viral TikTok beauty product that helped kick off the growing popularity of freckle pens on the interwebs and IRL.

        And as previously mentioned, we also included makeup artist-approved brow pens that double as freckle pens. For added reassurance, all of our picks earned glowing online reviewers across Amazon, Sephora, and Ulta.

        What's Not Included

        The Lime Crime Freckle Pen caught our eye because its liquid lipsticks and liners are on-point, and the pretty pink packaging is appealing. However, our experts pointed out that using slimmer pens over chubbier freckle pens is best for the most realistic look, so we cut Lime Crime from the piece.

        Guerra also uses alcohol-based tattoo pens in different shades of brown to create the most long-wearing freckles, but his suggestions are hard to come by online. Since we want everyone to have easy and fast access to products featured across our site, we cut those pro-grade freckle pens from this list.

        Don’t worry: We’re confident these expert-loved freckle pens will fulfill everyone’s beauty needs without breaking the bank.

        After discovering your new favorite freckle pen, keep scrolling after the slides for the easiest way to create realistic freckles like a makeup artist.

        Pros
        • Why Freckle Pens are TikTok’s Latest Beauty Obsession — And How to Get the Look on a Budget (10)Sold in 2 colors: Light and Dark
        • Why Freckle Pens are TikTok’s Latest Beauty Obsession — And How to Get the Look on a Budget (11)Available in 3 sizes, including a pocket-sized mini tube
        • Why Freckle Pens are TikTok’s Latest Beauty Obsession — And How to Get the Look on a Budget (12)Made with clean ingredients
        • Why Freckle Pens are TikTok’s Latest Beauty Obsession — And How to Get the Look on a Budget (13)Oil- and cruelty-free
        Cons
        • Why Freckle Pens are TikTok’s Latest Beauty Obsession — And How to Get the Look on a Budget (14)Some reviewers say it's a little time-consuming to apply, but the results are very natural

        Kicking off our list is TikTok’s favorite freckle pen. Available in three sizes and two colors, this freckle pen is well-worth incorporating into everyone’s daily beauty rotation.

        We’re confident naming it our top pick because it hits the big three freckle pen attributes our experts previously highlighted: a fine applicator tip, it’s available in multiple hues, and reviewers say it lasts from sunrise to sunset.

        In addition, it's an oil-free formula that won't congest oily and acne-prone skin types. Plus, it earned a Clean at Sephora seal of approval, indicating it's free of ingredients the beauty retailer doesn't appreciate.

        One Sephora reviewer admits they weren't prudent about wearing sunscreen while living in Hawaii, so their natural freckles and dark spots are uneven and in random clusters. “Freck is my holy grail. I stamp a few clusters to even out the gaps where I don’t have any. It makes me feel more confident,” says their review.

        As for application, be patient and start with just a few freckle clusters. In just 5 seconds, the color will deepen and hit its richest shade after 5 minutes.

        More: These Mascaras for Sensitive Eyes Are So Good, You Can Skip Falsies

        2

        Best Budget

        Jason Wu Beauty Jason The Freckled Boy

        Why Freckle Pens are TikTok’s Latest Beauty Obsession — And How to Get the Look on a Budget (15)

        Pros
        • Why Freckle Pens are TikTok’s Latest Beauty Obsession — And How to Get the Look on a Budget (16)AAPI-founded
        • Why Freckle Pens are TikTok’s Latest Beauty Obsession — And How to Get the Look on a Budget (17)Reviewers with oily skin say it lasts all day
        Cons
        • Why Freckle Pens are TikTok’s Latest Beauty Obsession — And How to Get the Look on a Budget (18)Only available in 1 shade

        Not everyone wants to commit to a higher-end freckle pen, and that's totally fine. Costing just under $14, this affordable pick can help beginners and pros create beautiful faux freckles without breaking the bank.

        Gomila says Jason Wu, one of Michelle Obama's favorite American fashion designers, created a must-have freckle pen that she keeps in her professional kit.

        “I use Faux Freckles by Jason Wu to create a very subtle, natural freckle over foundation. When shopping for a freckle pen, a great thing to consider is the size of the tip of the pen. I don’t like the pen to be too sharp because I like the ease of the applicator being the actual size of real freckles,” she says.

        And Wu Beauty delivers just that, plus more. Jason Wu Beauty's freckle pen is also infused with soothing rose water and helps create non-irritating, long-lasting freckles.

        “I love this, and not to be dramatic, but adding this one step has completely changed my makeup. I use it on my no makeup makeup days and also my days when I do a full face,” says one satisfied Target reviewer.

        They add this tiny makeup product has lasted 3 months, and the formula hasn’t dried out yet, which helped cement its place as a repeat buy.

        3

        For Brows and Freckles

        Urban Decay Brow Blade Waterproof Pencil Ink Stain

        Why Freckle Pens are TikTok’s Latest Beauty Obsession — And How to Get the Look on a Budget (19)

        Why Freckle Pens are TikTok’s Latest Beauty Obsession — And How to Get the Look on a Budget (20)

        Pros
        • Why Freckle Pens are TikTok’s Latest Beauty Obsession — And How to Get the Look on a Budget (21)Available in several shades for light to dark hair tones
        • Why Freckle Pens are TikTok’s Latest Beauty Obsession — And How to Get the Look on a Budget (22)Includes a creamy, waterproof pencil to groom the brows
        Cons
        • Why Freckle Pens are TikTok’s Latest Beauty Obsession — And How to Get the Look on a Budget (23)Some reviewers with cooler hair colors say there aren’t many options for them

        Urban Decay's product is the only dual-sided option on this list. A slim marker tip is on one end, and the other features a soft pencil to create natural eyebrow hairs.

        “The ink stain on the brush tip side absorbs into the skin mimicking real freckles within the skin. It comes in 9 different light to medium to dark shades for the most realistic freckle shades,” Guerra says.

        Saunders notes that she’s only used Brow Blade on her eyebrows but loves the natural look it creates. “Whenever I want a flawless brow, I love reaching for this product because the petite market is flexible and easy to maneuver. Knowing that it earned high praise Guerra is reason enough for me to restock my vanity to jump on the TikTok trend,” she says.

        Sephora reviewers are also obsessed with using this brow pen to create beautiful fake freckles on their skin.

        “They actually look so natural/good compared to the pen I used before. I’ve never done my eyebrows with a pencil, and I love the clean look. Plus, it’s so quick and easy. I’m obsessed. This is my new go-to,” says one reviewer.

        Guerra also appreciates that this hybrid brow and freckle pen is a sulfate-, paraben-, phthalate-, and cruelty-free, indicating it's not made with potentially skin-irritating ingredients.

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        4

        For the Most Shades

        Anastasia Beverly Hills Micro-Stroking Detailing Brow Pen

        Why Freckle Pens are TikTok’s Latest Beauty Obsession — And How to Get the Look on a Budget (24)

        Pros
        • Why Freckle Pens are TikTok’s Latest Beauty Obsession — And How to Get the Look on a Budget (25)Most reviews (nearly 1,400)
        • Why Freckle Pens are TikTok’s Latest Beauty Obsession — And How to Get the Look on a Budget (26)Create nice, thin strokes for the most realistic freckles and brow hairs
        Cons
        • Why Freckle Pens are TikTok’s Latest Beauty Obsession — And How to Get the Look on a Budget (27)Some longtime reviewers say newer pens flow too freely

        Eyebrow queen Anastasia Soare knocks it out of the park with her lineup of eyebrow products, so it shouldn’t be a surprise that her Brow Pen earned snaps from Guerra.

        “This superfine-tipped pen is waterproof, making it ideal for creating natural-looking faux freckles that last all day. The formula applies effortlessly with a lightweight look and feel,” he says.

        Notably, Guerra highlights the nine shades as undoubtedly perfect. “The attention to color is so precise. The opacity of these markers are sheerer than eyeliners, so painted freckles will appear beautifully subtle and natural,” he adds.

        Like other options on this list, ABH’s Micro-Stroking Detailing Brow Pen is free of parabens and phthalates. It’s also free of mineral oil, so it won’t congest pores and cause blackheads and acne.

        Online reviewers also gush over the calligraphy pen-like feel of the marker. “The strokes make it look very natural, and it lasted all day,” says one reviewer who uses it to create faux freckles and mimic eyebrow hairs.

        5

        For Active Lifestyle

        stila Stay All Day Waterproof Brow Color

        Why Freckle Pens are TikTok’s Latest Beauty Obsession — And How to Get the Look on a Budget (28)

        Pros
        • Why Freckle Pens are TikTok’s Latest Beauty Obsession — And How to Get the Look on a Budget (29)Waterproof
        • Why Freckle Pens are TikTok’s Latest Beauty Obsession — And How to Get the Look on a Budget (30)Micro-fine, brush-tip applicator
        Cons
        • Why Freckle Pens are TikTok’s Latest Beauty Obsession — And How to Get the Look on a Budget (31)Some reviewers prefer more pigmented pens

        Rounding off our list is one final recommendation from Guerra. “This formula is long-wearing and waterproof, which is vital to creating freckles under or over makeup that last all day,” he says.

        The New York-based celeb makeup artist likes that it is infused with conditioning ingredients like honey, aloe leaf, and chamomile extracts, “which is a plus when using this product to paint over the skin.”

        Guerra also appreciates that top makeup artist Jeanine Lobell created Stila. Since Stay All Day was created by a pro, he adds it has always been a staple in his pro artist kit.

        Stila promises this sweat-resistant, and smudge- and transfer-proof makeup product will last throughout the day, so for anyone looking to add freckles that will actually last this one is for them. It’s also waterproof, so if it starts to lightly rain, the faux freckles should still remain in tact.

        Benefits of Freckle Pens

        Why Freckle Pens are TikTok’s Latest Beauty Obsession — And How to Get the Look on a Budget (32)

        ➥ Youthful Appearance

        “Freckles are often associated with youthfulness and give the skin a natural, sun-kissed look. Adding freckles to your makeup can add charming character and a touch of uniqueness to your makeup look,” says Guerra.

        Doesn't Compromise Full Coverage Foundation

        Guerra and Gomila agree that freckle pens are a fun and fast way to spice up everyday summer makeup looks. Gomila says, “This has become such a trend because a lot of my clients with freckles want to show theirs off, but also want the coverage of a fuller foundation.”

        Guerra adds this method brings back elements of the skin onto the makeup, allowing it to appear more natural. “It’s kind of the opposite of underpainting [applying cream contour and highlight under foundation], but still giving a similar result,” he says.

        Great for Acne-Prone Skin

        Guerra uses freckle pens to turn pimples into freckles. “In a way, they aren’t as noticeable as they are camouflaged as freckles. You can create freckles in various sizes, shapes, and densities, allowing you to customize your freckle pattern,” he says.

        They Look More Realistic Than Other Formulations

        Speaking of the skin, Guerra praises freckle pens over creating faux freckles with traditional eyeliner pencils because pens look more realistic.

        “Although they may be similar in color, the two products are very different in formulation and the result they will each give. Freckle pens are made as sheer liquids or gels so the pigments absorb into the skin, allowing the painted dots to look more realistic, like they exist within the skin. Eyeliner pencils are a heavier texture and made from wax which will only sit on top of the skin,” he explains.

        They're Low-Commitment

        Lastly, Guerra is a fan of freckle pens because the faux freckles are temporary, making them great to experiment with over makeup or bare skin.

        “They can be easily removed with makeup remover or a gentle cleanser, giving you the freedom to change or remove freckles, or adjust the intensity of the freckles to create different patterns,” he says.

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        How to Apply Freckle Pens Like a Makeup Artist

        Why Freckle Pens are TikTok’s Latest Beauty Obsession — And How to Get the Look on a Budget (33)

        Lastly, Saunders asked Guerra to share his no-fail freckle pen application tips and tricks — and they’re creative yet simple to follow.

        • Be sure to test the color first on the back of your hand to ensure it doesn’t appear too green or red for your skin tone.
        • Don’t over-apply skincare that’s too rich or oily, as it could affect the application and wear of the freckle pen.
        • Some setting sprays can also affect the color. Watch out for oxidizing throughout the day, which may also turn your freckles a different shade.
        • If applying the freckles under makeup, choose a lightweight sheer foundation or just use concealer on any skin imperfections.
        • Make sure the freckles are fully dry before applying any makeup over them.
        • Don't use cream blush or highlighters: When paired with faux freckles, this may break down the pigment and shorten the longevity of your freckles.
        • Set faux freckles with a tinted powder to make them appear like they’re under the skin.
        • Look at reference photos of natural freckles on someone with a similar skin tone and hair color to help recreate a realistic freckle pattern and color.
        • Alternate between softer and darker shades with varying intensities to create the most natural-looking freckles.
        • If the formula of a freckle pen is too wet, try applying it over a thin ply of tissue on top of the skin or immediately dab it with a sponge or cotton swab.
        • Apply dots to the finger or a makeup sponge in a varying pattern and then press them onto areas of the face like a stamp.

        Why Freckle Pens are TikTok’s Latest Beauty Obsession — And How to Get the Look on a Budget (34)

        Nicole Saunders

        Beauty Editor

        Nicole Saunders is the beauty editor at Best Products with over seven years of experience researching, writing, and editing lifestyle content. She specializes in breaking down complicated topics, like high-frequency wands and microcurrent devices, into easy-to-understand guides. She takes great pride in heavily researching and testing featured beauty products, — such as hairdryers and foundations — on our site, and spotlights her all-time seasonal favorites in her quarterly column Best New Beauty. And she tests quite literally thousands of launches for our Best New Beauty Awards package.

        Why Freckle Pens are TikTok’s Latest Beauty Obsession — And How to Get the Look on a Budget (2024)

        FAQs

        Why do people want freckles now? ›

        But as a longtime freckle possessor, Styles is also hyped about the trend. “It's a fun way for people to reinvent themselves, to play with makeup to alter their looks in a nonpermanent way,” she said.

        Why do people use freckle pens? ›

        It's considered a form of adornment and a way to honor traditions and customs." When it comes to using the product for freckles, Pal continued, "This trend gained popularity as an unconventional beauty hack, especially among those who desire a sun-kissed, natural look.

        Why are girls putting fake freckles? ›

        Every beauty lover, from e-girls to the cottage-core girlies, has fallen in love with the cutesy vibe that a spattering of freckles gives you. What we especially love about this trend is that a facial feature that was once, sadly, teased about has become a symbol of health, fun, and fresh-faced beauty.

        How do you make a freckle pen look real? ›

        Your fake freckles will look more natural if you don't try to control the placement of them. Dab those dots onto the parts of your face that the sun naturally hits, concentrating on your cheekbones, nose, and forehead. Diffuse the dots outward from there, being sure not to apply them too symmetrically.

        Do freckles make you look pretty? ›

        Freckles are a natural, beautiful part of many people's skin. They signify uniqueness, add charm to your appearance, and can even serve as a natural fashion accessory. So, if you've been blessed with a smattering of these delightful specks, it's time to embrace them.

        When did freckles become trendy? ›

        But she also believes we are “celebrating individuality as a whole.” See also: the unkempt hair and bold brows on recent runways. Freckles have, in fact, been slowly rehabilitated from undesirable blemishes to sweet, aspirational markers of youth since the 1960s.

        What is the budget freckle pen? ›

        HandAiyan Freckle Pen (2-Pack)

        Amazon's under $10 freckle pen is ideal for those who want to try out the trend with a quality formula that's affordable. You'll receive two pens in either light brown and natural coffee, or chestnut and dark brown. Both come with a soft felt tip for a simple yet comfortable application.

        What can you use instead of a freckle pen? ›

        Use a Self Tanner

        Looking for a long lasting option? Try creating faux freckles with self tanner. Use a bobby pin or small makeup brush to dot the self-tanner onto your face across the nose and cheeks. Vary the size and spacing for a natural effect.

        Are Billie Eilish's freckles real? ›

        Sunkissed, even in the winter!

        Why does every girl have a freckle on their wrist? ›

        It's not uncommon to have freckles on your wrists or hands. They get there because the area gets a lot of sun exposure, and those are easy places to forget when applying sunscreen.

        Which models have fake freckles? ›

        Models, such as Kendall Jenner or Emily Ratajkowski, fooled their followers, appearing with freckles never seen before, but then revealed that these were makeup.

        What are beauty freckles? ›

        If you've been sleeping on permanent freckles, they're simply faux freckles made from permanent makeup pigments which have been implanted into the face - and sometimes the collarbone and shoulders - to replicate the look of natural freckles.

        What color is best for fake freckles? ›

        A brown shade of liquid or gel eyeliner works well for creating faux freckles because they both have a precise tip. Another great option is a brow pencil, like the L'Oréal Paris Brow Stylist Definer Mechanical Waterproof Eyebrow Pencil.

        What is freckling? ›

        Freckles are the result of an overproduction of melanin. Melanin is a pigment that gives your hair, skin and eyes (your “complexion”) its color. Melanin, produced by skin cells called melanocytes, protects your skin from sun damage by absorbing and reflecting ultraviolet light (UV).

        How long do fake freckles last? ›

        Are Faux Freckle Tattoos Permanent? Faux freckles and beauty marks are not permanent. These semi-permanent tattoos will fade to a lighter color over six months to a few years and then away entirely.

        Are freckles a trend now? ›

        They're flocking to the nearest grocer's produce aisle to achieve an haute, albeit avant-grade, style: fake freckles. “I literally look crazy right now,” admitted makeup tastemaker Paulina Reitman, a Gen Z New Yorker, in a TikTok tutorial entitled: “Trying the broccoli freckle trend.”

        Why do people need freckles? ›

        Freckles are the result of an overproduction of melanin. Melanin is a pigment that gives your hair, skin and eyes (your “complexion”) its color. Melanin, produced by skin cells called melanocytes, protects your skin from sun damage by absorbing and reflecting ultraviolet light (UV).

        Why are freckles more common in society? ›

        Sun exposure is a primary cause of both freckles and age spots. Age spots are typically larger than freckles, are more clearly defined, and tend to appear in older adults. While freckles are more widespread on people with light-colored hair and skin, age spots develop on people with a wider range of complexions.

        Why did we evolve freckles? ›

        The adaptation of lighter skin is needed so that individuals in higher latitudes can still absorb enough UV for the production of vitamin D. Freckled individuals tend to tan less and have very light skin, an adaptation to allow individuals that expressed these genes to synthesise sufficient vitamin D.

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